Prompt Proofing Blog Post: Writing an Effective E-Newsletter, Part 2
Last week we discussed why e-newsletters make excellent marketing tools. As promised, this week we discuss how to make your e-newsletter effective.

VANCOUVER, BC, December 02, 2011 /24-7PressRelease/ -- Last week we discussed why e-newsletters make excellent marketing tools. As promised, this week we discuss how to make your e-newsletter effective.

Part 2: Writing an effective e-newsletter

Last week we discussed why e-newsletters make excellent marketing tools. As promised, this week we discuss how to make your e-newsletter effective.

Perhaps the most important point is to ensure that you have permission from your clients to send your e-newsletter to them. Ideally, you should have an 'opt-in' list of e-newsletter subscribers. Your clients should need to validate their address so you can be sure your writing is welcomed.

Your e-newsletter should:

- Offer some incentive/reward for subscribing to and reading it. This could be a giveaway, discount or special promotion.
- Have some content that is valuable and likely to engage the reader.
- Have a compelling headline.
- Be written in a conversational tone.
- Have bullet points, graphics, bold headlines and plenty of white space (see last week's remarks on reading online).
- Be 'scannable'.
- Focus on just one main idea.
- Contain your company logo at the top.
- Be short and concise - 200-300 words is a good length to aim for.
- Be carefully edited and proofread.
- Be sent out regularly, possibly monthly.

As with a blog, the purpose of your e-newsletter should not be to sell but to educate and inform; a landscaping business might provide gardening tips, a restaurant could suggest wine pairings, etc. By all means allow your personality and passion to show through, people will be more likely to identify with you and remember you!

Include links in your e-newsletter to related articles. Leave it to the reader to follow these links or not, as they choose.

Use your website, Facebook page and Twitter to promote your e-newsletter.

Check back next Friday for another Prompt Proofing blog post!

Press Release Contact Information:

Pat Wootton
Prompt Proofing
Partner
Vancouver, BC
Canada
Voice: 1-888-305-7917
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